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1

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Godey, Bruno, Manthiou, Aikaterini, Pederzoli, Daniele, Rokka, Joonas, Aiello, Gaetano, Donvito, Raffaele, Singh, Rahul

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 664 KB

english, 2016

2

Screening marketing: videography and the expanding horizons of filmic research

Rokka, Joonas, Hietanen, Joel, Brownlie, Douglas

Journal:

Journal of Marketing Management

Year:

2018

Language:

english

File:

PDF, 992 KB

english, 2018

3

Balancing acts: Managing employees and reputation in social media

Rokka, Joonas, Karlsson, Katariina, Tienari, Janne

Journal:

Journal of Marketing Management

Year:

2014

Language:

english

File:

PDF, 296 KB

english, 2014

4

Champagne: marketplace icon

Journal:

Consumption Markets & Culture

Year:

2016

Language:

english

File:

PDF, 1.23 MB

english, 2016

5

L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ?

Cléret, Baptiste, Dehling, Aurélie, Leroy, Julie, Rokka, Joonas, Sohier, Alice, Herbert, Maud

Journal:

Recherche et Applications en Marketing

Year:

2018

Language:

french

File:

PDF, 1.57 MB

french, 2018

6

Preference for green packaging in consumer product choices – Do consumers care?

Joonas Rokka, Liisa Uusitalo

Journal:

International Journal of Consumer Studies

Year:

2008

Language:

english

File:

PDF, 260 KB

english, 2008

7

Environmental dialogue in online communities: negotiating ecological citizenship among global travellers

Joonas Rokka, Johanna Moisander

Journal:

International Journal of Consumer Studies

Year:

2009

Language:

english

File:

PDF, 113 KB

english, 2009

8

Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research

Hietanen, Joel, Rokka, Joonas, Schouten, John W.

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 257 KB

english, 2014

9

Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences

Woermann, Niklas, Rokka, Joonas

Journal:

Journal of Consumer Research

Year:

2015

Language:

english

File:

PDF, 7.84 MB

english, 2015

10

Companion for the videography ‘Monstrous Organizing—The Dubstep Electronic Music Scene’

Hietanen, Joel, Rokka, Joonas

Journal:

Year:

2017

Language:

english

File:

PDF, 516 KB

english, 2017

11

Netnographic inquiry and new translocal sites of the social

Journal:

International Journal of Consumer Studies

Year:

2010

Language:

english

File:

PDF, 210 KB

english, 2010

12

Exploring virtual worlds: success factors in virtual world marketing

Tikkanen, Henrikki, Hietanen, Joel, Henttonen, Tuomas, Rokka, Joonas

Journal:

Management Decision

Year:

2009

Language:

english

File:

PDF, 367 KB

english, 2009

13

Market practices in countercultural market emergence

Hietanen, Joel, Rokka, Joonas

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 255 KB

english, 2015

14

On positioning videography as a tool for theorizing

Rokka, Joonas, Hietanen, Joel

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2018

Language:

english

File:

PDF, 182 KB

english, 2018

15

Réflexion autour du positionnement de la vidéographie comme outil de théorisation

Rokka, Joonas, Hietanen, Joel

Journal:

Recherche et Applications en Marketing

Year:

2018

Language:

french

File:

PDF, 180 KB

french, 2018

16

The videographic approach in marketing research: Which methodological protocol?

Cléret, Baptiste, Dehling, Aurélie, Leroy, Julie, Rokka, Joonas, Sohier, Alice, Herbert, Maud

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2018

Language:

english

File:

PDF, 264 KB

english, 2018

17

Natalizumab treatment reduces microglial activation in the white matter of the MS brain

Sucksdorff, Marcus, Tuisku, Jouni, Matilainen, Markus, Vuorimaa, Anna, Smith, Sarah, KeitilÃ¤, Joonas, Rokka, Johanna, Parkkola, Riitta, Nylund, Marjo, Rinne, Juha, Rissanen, Eero, Airas, Laura

Journal:

Neurology: Neuroimmunology & Neuroinflammation

Year:

2019

File:

PDF, 724 KB

2019

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